Beauty influencer Jiang Chenglan returns after 3-year agency dispute. New account: 10M followers in 24 hours (May 13). Second tutorial video: 4.4M likes. Warns fans to avoid her old trademarked stores.
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A once hugely popular beauty makeup influencer has made a sensational return to social media after vanishing from public sight, appealing to her loyal fans to keep faith in her.
The influencer was formerly known online as @chengshian, boasting a total of 30 million followers across major Chinese social platforms. She suddenly stopped updating all content back in May 2023.
On May 13 this year, she officially made her comeback by launching a brand-new account under her real name Jiang Chenglan, and amazingly gained 10 million new followers within just 24 hours.
In her debut comeback video, she explained her three-year absence stemmed from long-standing conflicts and disputes with her former agency Shanghai Jin Jia Company.
She clarified that her old screen name @chengshian has been registered as a trademark by the agency. All related social media accounts and affiliated online stores no longer belong to her and have nothing to do with her personally. She earnestly reminded her fans not to place orders in those shops simply out of trust in her.
Jiang revealed her future content plans, saying she will keep sharing practical makeup tutorials, as well as her personal insights on life and self-growth.
Her second video released on May 14 is a complete daily makeup routine guide, which quickly racked up over 4.4 million likes. She sorted out core makeup skills for every facial part, noting that the detailed tutorial can bring real improvements to both beginners and experienced makeup lovers.
She is widely loved by post-90s and post-00s female audiences for her calm, gentle speaking style and down-to-earth teaching manner. In her early career, she always recommended cost-effective beauty products and was never involved in product quality scandals, laying a solid foundation of trust among fans.
Numerous domestic and overseas cosmetic brands have left warm comments under her posts, welcoming her return and reaching out for future business cooperation.
Her grand comeback has stirred up heated nostalgia online. One fan commented emotionally, "My youth is back again. I still stick to the base makeup tips you taught me years ago."
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Editor: Crystal H
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