Job description
We are seeking a Marketing Content Manager to work with various departments including technical, sales and marketing both domestically and Internationally (Vietnam, India, Russia, UK, USA, South America etc.), to develop, create (work with team; design, writers, technical), and distribute content throughout our owned channels as well as through third party solutions (such as press release platforms etc.). The marketing content manager will be responsible for managing the content calendar and delivering, on time and as needed. They will need to have experience with copywriting or content creation, preferably social marketing coordination, as well as content strategy, including experience and understanding of marketing in the B2B Industry. Knowledge of design and how Content, Keywords and SEO/SEM work together is necessary and Knowledge of the quality control Industry is a plus. Responsibilities: 1. Manage and execute content strategy for all related campaigns. 2. Support and (work with marketing team to) manage calendar, create and deliver all content needed for offline Events, Seminars, Trade shows as well as online content strategy, calendar etc 3. Measure and optimize marketing campaigns related to content on social media, landing pages, blog/website etc. 4. SEO keyword research and optimisation on all content etc. 5. Coordinate with design to make content presentable, and adhere to Brand guidelines, to create a consistent Brand image across all channels. 6. Be able to work across cultures and time zones to communicate content strategy and deliver content to various marketing teams in Vietnam, India and Russia for translation by local teams. 7. Communicate with local Country marketing coordinators, to deliver analytics measurables for content posted and promoted, during offline events as well as usual online marketing. 8. Be familiar with social analytics to be able to measure, track and report on Social metrics, engagement, leads and results. 9. Stay current with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing etc..
Requirements
1. BA/BS in Marketing and/or in similar field and/or equivalent work experience. 2. In-depth knowledge of content strategy (Video/picture/Text - especially in B2B) as well as comfort with research and copywriting/writing. 3. Be familiar with and have an understanding of the marketing landscape, including paid, owned and earned media and how content fits into this overall. 3. Excellent communicator with the ability to communicate across cultures and departments. 4. Native level fluency in English 5. Broad understanding of global markets
Required Languages
English
Hiredchina.com
Hiredchina.com
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