New Strange Ideas Boost China's Mooncake Industry!

Chinese Mid-Autumn Festival (zhng qi ji) is a harvest festival held on the 15th of August in the Chinese lunar calendar every year. Its the second most important (traditional) Chinese Festival after Chinese New Year.

This year, the Mid-Autumn Festival will be on today, September 13th and the national public holiday for this festival goes on for three days, from September 13th-15th.

And as a long-preserved tradition, this marks the time of year when Chinese people offer one another and eat mooncakes

LOTS of mooncakes.

Responding to market demand, many mooncake brands have tried to put new ideas into their products to attract more consumers, especially younger generations.

Some novelty mooncakes have drawn considerable attention among young people in China. Mooncakes with fillings including edible bird's nest, abalone, crayfish, pepper and beef, durian, and coriander have become new "internet celebrities."

Chinese new retailing platform Fresh Hippo supermarket has rolled out freshly made mooncakes this year, surprising consumers by combining salmon-mustard, vegetables and crayfish. According to a recent report, sales of the freshly made mooncakes hit nearly 2 million, while the new flavors proved more popular than traditional fillings.

I just bought the salmon-mustard from Fresh Hippo and tried it. Actually it tastes good!!

Also, many Chinese companies such as Alibaba, Tencent have all launched gift sets for colleagues Mid-Autumn Festival.

Alibaba

CTrip

Tencent

SF Express

Xiaomi

Today's mooncake industry is more of an opportunity for companies outside the traditional sector to promote their image and expand influence.

Source: People's daily

Editor: Crystal Huang

Refer China

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New Strange Ideas Boost China's Mooncake Industry!

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