The first-ever New Bund Beer Festival in Shanghai on July 18-19, 2026 features 45+ global beer brands, 30+ food vendors, live music, and games. Free entry, no ticket required, from 4 PM to 10 PM at New Bund Redlane.
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Nothing beats a cold beer in the summer evening breeze!
On July 18 and 19, the first-ever New Bund Beer Festival takes over New Bund Redlane, bringing over 45 global beer brands to one street. From 4pm to 10pm, the street stays lively with beer, cocktails, wines, live music, interactive photo spots, movies, and games. Beyond beer and booze, over 30 food and dessert vendors are on-site to keep you fueled.
Free entry. No tickets required.
Just show up!
What You Can Expect
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Western Classics & Craft Pioneers
World-Class Brews from the Top Regions
From century-old European breweries to cutting-edge craft pioneers, the festival brings together some of the most iconic names in the industry.
PAULANER Bräuhaus Shanghai
Regarded as the soul of Oktoberfest, this beer was first brewed by monks in Munich in 1634. Today, it offers exclusive, fresh-brewed beer directly authorized by the Munich headquarters.
Brander Urstoff
Traced back to 1688 in Bavaria, this brew brings you Cola Weizen—a cola-flavored wheat beer with a fizzy, soda-like kick that perfectly captures the spirit of summer.
Timmermans
The world's oldest lambic brewery, founded in 1702, presents its exclusive limited release: the Timmermans & Guinness Lambic & Stout.
Cornelissen
A family brewery with a six-generation history brings its signature Limburgse Witte—a crisp, refreshing white ale made in the Belgian tradition.
Kasteel
Founded in 1811, it pioneered the 'strong fruit beer' craze with signature brews like Kasteel Rouge and Kasteel Tropical.
Goose Island
From Chicago since 1988, has become a leading name in the American craft beer industry, growing into a global brewpub and standing as a symbol of craft beer culture worldwide.
Salama
Founded in 2019 in Finland, this brewery is known for its hardcore visual identity, trendy style, and diverse range of recipes.
Asian Craft Icons & Specialty Finds
A Taste of Eastern Craft Culture
The Asian beer lineup includes both classic brands and up-and-coming breweries, offering distinctive flavors from neighboring countries and the charm of Asian beer culture.
Asahi, one of the most popular Asian lagers, is known for its signature 'karakuchi' (dry) taste and its iconic Asahi Super Dry, launched in 1987.
Gamja Island, a craft brewery from Chuncheon, South Korea, uses locally grown potatoes, corn, red beans, and other regional agricultural products to create unique, locally inspired beers.
China's Craft Scene
Local Legends from North to South
From Shanghai to Beijing, here's a look at the signature brews that define the Chinese craft beer map.
Shanghai Libo is the beer that grew up with Shanghai. Born in 1987, it was the city's first local beer brand and remains at the top of the Shanghai market. In 2001, its ad jingle 'Reasons to Love Shanghai' became a citywide anthem.
Jing A was born in Beijing in 2012, started by two North American expats who made the city their home. It is known for bold, experimental flavors and creative use of local ingredients.
5+ Trendy Taprooms Countrywide
Fantastic Pubs and Where to Find Them
Looking for the spots where the young and fashion-forward crowd gathers for a drink? Skip the queue. Here're some of the most popular pubs in Shanghai and China!
跳海酒馆 (Drunk N' Jump) is a national phenomenon—a bar chain that has become a "spiritual haven" for young people.
Zapfler, a German craft brewery and restaurant opened in Shanghai, is regarded as "the landmark of German brewing culture in the city."
Tap That, with multiple locations across Shanghai, is an urban craft beer chain known for its street vibe and young, trendy following.
Zeitgeist, regarded as one of the most authentic German restaurants in Shanghai, will be on site with its traditional German craft beer and bites.
Bites, Drinks & Sweet Treats
The Perfect Pairings
In addition to beer and booze, the food and dessert zones will keep your energy going. The food zone features over 20 Shanghai restaurants and popular market vendors, serving barbecue, burgers, Kebab, fries, and other beer-friendly bites.
Looking for something cooling between pours? In the desserts and beverage zone, 10+ dessert and drink stalls will offer gelato, shaved ice, milk tea, and more.
Whether you're there for the beer, the food, or just the summer vibe, there’s plenty to enjoy at the New Bund Beer Festival.
Free entry, no tickets required.
Just bring your friends and an appetite for a good evening!
Date: July 18th-19th, 2026
Time: 16:00-22:00
Add: New Bund Redlane, No.12 Qianjiatan Road, Pudong New District, Shanghai 浦东新区前滩公园巷，钱家滩路12号
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