Liu Wei left teaching to export coffins from China to Europe. Her business ships 40,000 units annually, capitalizing on low-cost paulownia wood and European demand for combustible coffins. Revenue is close to US$6 million, with products costing $100-$150 to make and selling for over $1,000 abroad.
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From Teacher to Coffin Exporter: Chinese Woman Builds US$6 Million Business
A woman in eastern China has captured global attention after leaving her teaching career to start an unusual business — exporting coffins to Europe — and turning it into a multi-million-dollar enterprise.
A Bold Career Shift
Liu Wei, 29, taught at a local school in Shandong province for several years. While she enjoyed working with students, the job's long hours and constant demands on her voice left her exhausted. Seeking a change, she decided to leave teaching behind and explore other opportunities.
Her path led her to a local coffin manufacturer, a company that produces wooden coffins primarily for export. At first, Liu felt hesitant, worried about the cultural taboos surrounding death. But as she learned more about the craftsmanship and logistics involved, she realized the industry offered a practical, untapped business opportunity.
Meeting European Demand
Liu's company focuses on exporting to European countries, particularly Italy. European funeral practices differ from Chinese traditions; cremations often require lightweight, combustible coffins, which Liu's factory can supply efficiently.
Shandong's abundant paulownia wood, known for being light yet durable, has become the key to her success. A single coffin made in her factory costs around US$100–150, while similar products in Europe sell for over US$1,000, giving her a significant competitive advantage.
Rapid Growth
Since joining the industry, Liu has helped scale the company to export approximately 40,000 coffins annually, generating close to US$6 million in revenue. She credits her success to understanding both local production strengths and international market needs.
"Coffins may seem unusual to talk about, but they are essential products that people will always need," Liu explained.
Her story highlights how spotting niche markets and embracing unconventional career moves can lead to remarkable outcomes.
Shifting Perceptions
Liu's decision also reflects a broader trend in China, where younger generations are becoming more pragmatic about death and funeral practices. Regions like Heze are increasingly positioning themselves as suppliers of international funeral products, exporting not only coffins but urns, memorial items, and related goods to Europe, Southeast Asia, and beyond.
Inspiring Others
While choosing to work in the funeral industry is still uncommon in China, Liu's story has inspired others to think beyond traditional career paths. By combining courage, creativity, and market insight, she has turned an industry many shy away from into a thriving international business.
Source:https://www.scmp.com/news/people-culture/trending-china/article/3343065/china-woman-quits-teaching-sell-coffins-europe-generating-us6-million-sales-annually
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