New Chinese regulations effective March 1, 2026, restrict online content that may harm minors under 18. Rules target content promoting bad behavior, wrong values, improper use of minors' images, and sharing of personal info. Platforms must add warnings and avoid prominent placement or algorithmic pushes of such material.
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Classification Measures for Online Information That May Affect the Physical and Mental Health of Minors
These rules were released by several government departments and will take effect on March 1, 2026. The purpose is to create a healthier and safer internet environment for people under 18.
Online information that may affect minors refers to internet content that could cause them to copy dangerous actions, develop bad habits, break social or school rules, or experience strong negative emotions. Illegal content is not included because it is already covered by other laws.
Content that may lead minors to bad behaviour includes sexual hints, cyberbullying, insults, discrimination, content that creates fear or anger, dangerous actions that can be copied, unhealthy internet language, and the promotion of smoking, drinking, tattoos, drug abuse, overeating, cheating in school, truancy, bullying, extreme fan behaviour, irrational online spending, harmful do-it-yourself projects, and paid services such as game boosting or chat companionship for minors.
Content that may give minors wrong values includes disrespect for life, self-degrading ideas, showing off wealth, promoting luxury or pleasure seeking, vulgar or tasteless culture, fake science, unhealthy views on relationships, and messages such as "studying is useless" or "only exam results matter."
The improper use of minors' images is not allowed. This includes using children in videos with negative messages, using them to promote unsuitable products, mocking them to gain attention, making long videos of them only to earn money, or exaggerating criminal cases involving minors.
The improper sharing of minors' personal information is also not allowed. This includes showing the daily life or school life of children under 14 without guardian consent or encouraging minors to reveal their personal information.
Content creators and online platforms must take steps to prevent this type of content from harming minors. They must add clear warning notices before such content is shown.
This content must not appear in prominent positions such as homepages, hot searches, recommendation lists, or pop-up windows. Algorithm recommendation systems and artificial intelligence must not push this content to minors. Platforms designed specifically for minors must not provide this type of content at all.
Anyone who violates these rules will be punished according to existing laws and regulations.
Source: 3月1日起，不得通过互联网发布传播可能影响未成年人身心健康的网络信息，分类办法→
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