5 Gods of Wealth : Chinese Deities for Business Luck & Ethical Gains

Learn about the Wulu Caishen, the Five Gods of Wealth from Chinese folklore. Each deity governs fortune from a direction for specific needs: business protection, ethical deals, career growth, entrepreneurship, and financial stability.

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In Chinese folklore, the Wulu Caishen—or Five Roads Gods of Wealth—are five deities who are believed to govern wealth and fortune from the five cardinal directions: East, West, South, North, and Center.

They're not just ancient myths; they're invoked for business luck, ethical gains, and even modern amulets. 


There has come to be a classic Daoist version and a popular modern one. Think of it as the original band vs. the remix. 


We'll focus on the remix, but flag the differences.

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Zhao Gongming

The North Road Boss

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Vibe

Fierce protector and 'CEO' of wealth. Rides a black tiger, wields a golden whip—pure martial energy for smashing obstacles.


What He Does

Guards your assets, attracts global cash flow, and wards off bad luck. Ideal for high-stakes ventures or when you need a financial shield.


Fun Fact

In the classic version, he's the undisputed central leader with a full entourage of four specialized wealth sidekicks. The north placement in modern takes has to do with his black (north-associated) tiger.


Your Match If...

You're a strategist who thrives on power moves and protection.

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Guan Yu

The West Road Warrior

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Vibe

Loyal legend from the Three Kingdoms era, with his iconic green dragon blade and red face in operas.


What He Does

Promotes righteous deals, attracts benefactors, and ensures honest trade. Worshipped by cops, triads, and everyone in between for brotherhood and ethics.


Fun Fact

Famous in Cantonese culture, Hong Kong movies like Young and Dangerous and Infernal Affairs spotlight him as the ultimate code-of-honor icon.


Your Match If...

You value loyalty, fair play, and networking in business.

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Bi Gan

The East Road Sage

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Vibe

Virtuous minister from ancient times, symbolizing integrity. Legend: his heart was ripped out, proving his 'heartless' fairness.


What He Does

Handles rational planning, career growth, and ethical wealth-building. Connects heaven and earth for balanced fortune.


Fun Fact

Represents civil wealth accumulated via steady investments over get-rich-quick schemes.


Your Match If...

You're all about long-term strategy, honesty, and wise decisions.

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Fan Li | Chai Rong

The South Road Entrepreneur 

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Vibe

Clever merchant and statesman who built empires through smart trade.


What He Does

Boosts commerce, opens new income streams, and keeps money circulating. Perfect for innovators and deal-makers.


Fun Fact

Sometimes swapped with Chai Rong in variants, but the focus remains on ethical business expansion.


Your Match If...

You're a hustler chasing growth, sales, and fresh opportunities.

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Wang Hai

The Center Road Anchor

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Vibe

Mythical trade pioneer who invented ox-cart commerce. He is the OG entrepreneur.


What He Does

Coordinates wealth from all sides, ensures stability, and prevents losses. Like the root of your financial tree.


Fun Fact

In the classic lineup, the center is Zhao Gongming; Wang Hai steps in here to unify the big-name squad.


Your Match If...

You want foundational security, accumulation, and harmony in your finances.



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[All mages via LivePhoto全聚合 Weibo]
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