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Gone are the days when children dreamed of becoming doctors and teachers – today's youngsters want to become influencers or YouTubers.
The likes of former Love Island star Molly-Mae Hague, and YouTubers MrBeast and KSI have proved just how financially viable content creation is, raking in millions of pounds from their online videos and subsequent brand deals.
According to CEO of influencer brand VidCon Jim Louderbeck, 27million people in the US - including one in 12 workplace employees - are now creating content.
But as people around the world ditch their careers in medicine, teaching and even Olympic aspirations for the glare of the web, just how easy is it to reap the benefits they've seen online?
China Creator Week 2025 - a five-day international festival hosting the globe's most innovative influencers - to discover the crucial dos and don'ts of making it in the business.
Charly Jordan, 26, who grew up in a strict Mormon family and excelled in track sports like racing and hurdles, boasts 7.6million followers on TikTok, four million on Instagram and several offshoot businesses.
But despite her success (she charges $60,000 for a single TikTok post and earns enough to pay her bills and mortgage), she's warned fans never to rely solely on content creation for money.
'Just relying on social media for income is not smart because it can change. Social media is a tool to get you to where you want to be,' said the influencer and DJ, who started her online career aged 17 after giving up her Olympic ambitions.
Meanwhile, on the topic of romance - she's learned to keep it far away from social media: 'It's really hard to move on from relationships because people bring it up all the time'.
Elsewhere, Phaith Montoya, a beauty and lifestyle content creator with four million followers on social media, made content for two years before quitting her job as a substitute teacher in 2022 when she got her big break.
The decision to pursue content creation has afforded Phaith her first home and major collaborations with brands like Shein and Victoria's Secret. But if people want to follow in her footsteps they'll need to withstand temptation, she warned.
'You can survive off your social media income but you have to make really smart moves and smart investments,' she said. 'For example, I'm very frugal but I bought a house. I'm the youngest person in my family to ever own a home'.
Phaith - who attended Creator Week with her boyfriend of four months - now lives a more lavish life, courtesy of raking in six figures per TikTok post. She said the money is worth it despite constant trolling and 'death threats' from social media users.
The 27-year-old, from New Jersey, didn't quit her role as a teacher until she had two million followers, explaining: 'I was making money at the time - the amount of money I was making on TikTok was what I was making as a substitute teacher.
'I could've quit way earlier but the stability of having that pay cheque every two weeks was what kept me employed in a 9-5 for so long'.
'It's either really positive or negative... but a lot of the time it's really negative, especially being plus-size in the fashion space.
'A lot of people are in the era of Ozempic and they don't think I belong, so every time I post a picture and it goes viral I get thousands of think pieces... it's hard.
'I've gotten death threats for being plus-size but I always say "the haters bought my house" so that's how I weather the storm. If you're going to hate you're boosting my engagement.'
Source:
Editor: Crystal H
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