Shenzhen, China – September 19, 2025 – The worldwide debut of Apple's iPhone 17 series saw an unexpected twist in Shenzhen when a man stunned bystanders by intentionally smashing his freshly purchased phone in front of a large audience.
The dramatic scene unfolded outside an Apple Store packed with eager customers waiting to get their hands on the latest model.
In footage now spreading rapidly online, the man is shown lifting the phone high above his head before releasing it face-down onto the hard pavement.
The device struck the ground with a sharp crack, instantly shattering its screen as the crowd reacted with shock.
Shock and Viral Buzz
Onlookers immediately whipped out their own smartphones to record the incident. Within hours, clips of the drop were circulating across Chinese social media platforms, attracting thousands of views and reactions.
Most online users were quick to condemn the act, calling it careless and unnecessary. "Even the toughest phone won't survive that," one netizen remarked. Others questioned why anyone would destroy such an expensive gadget right after purchase.
Putting Apple's Claims to the Test
Apple has advertised the iPhone 17 as featuring an upgraded Ceramic Shield 2, boasting three times better scratch protection than its predecessors. But the Shenzhen stunt served as a reminder that scratch resistance is not the same as impact resistance—especially when a device is slammed screen-first onto concrete.
A Pricey Statement
It remains uncertain whether the man's motives were to challenge Apple's durability claims, chase online fame, or simply make a scene. Whatever his reasons, the end result was clear: a brand-new iPhone 17 with a destroyed screen, and a viral moment that has fueled debate both in China and abroad.
Source: Social Media
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