WeChat Will SOON Launch This New Feature!

Source: Abacus

WeChat, China's ubiquitous messaging and social media app, will soon offer its users the option of creating short-form content to keep them hooked amid an explosion in popularity of short videos on Chinese social media.

Short-form content has always been a developing direction for WeChat, Allen Zhang, the founder of the app, said in a video speech shown at Tencent Holdings annual WeChat conference on Thursday. After all, self-expression is a natural need for human beings.

The short form feature will launch soon in a new version of WeChat, said Zhang, who did not specify what short form content would be included.

We cannot ask everyone to write articles every day, added Zhang, 50, widely known as the Father of WeChat.

The new feature signals WeChats recognition of the huge growth in popularity of short-form content, such as video and messages, which are keeping Chinas mobile-driven internet users busy in their spare time.

Tiktok/Douyin is also fighting WeChat with their own messaging app.

Chinese users are likely to spend more time watching short videos than longer content in future, according to a report by Qianzhan Industry Research Institute. Douyin, the Chinese version of short video app TikTok and owned by the worlds most valuable start-up Bytedance, said this month that its daily active users exceeded 400 million, up from 250 million the same time a year ago.

Seeking to tap into the huge popularity of short videos, Tencent has moved into the market through direct investments and by launching at least a dozen short video apps. Last month the company reportedly invested a new round of US$2 billion in Kuaishou, Douyins biggest rival in China.

Are you excited for this new feature? Could it replace written articles?

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