On December 7, Maison Cartier lit up the Shanghai skyline once again with a magnificent tree lighting ceremony at Plaza 66. Cartiers China CEO Guillaume Alix, General Manager of Plaza 66 Janice Cheung, and friend of Cartier Jackson Wang attended the ceremony.
The ceremony was filled with all sorts of festive music, ringing bells and Christmas carols. Cartier went above and beyond at this years ceremony by building an interactive space inside the musical tree. Guests were welcome to wander around the joyful space and enjoy sounds of Christmas.
The tree lighting ceremony began with a childrens choir and featured a dazzling light show. The 16-meter Christmas tree was adorned with white, gold and red ornaments, which represent the traditional colors of Christmas. The classic Cartier double C logo was placed at the top of the Christmas tree. After the ceremony, guests reveled in a music-filled party inside the tree. As guests explored the space, they were greeted with interactive installations such as a touch-triggered musical bench.
In addition to the dazzling tree, guests could visit the Christmas card making house to create a customized musical message for loved ones. Sweet and loving cards were shared with friends and family. Meanwhile, guests were welcomed inside the Cartier boutique in Plaza 66. Visitors had the chance to shop for Christmas gifts for their loved ones and win special prizes.
That night, Cartiers friend Jackson Wang wore pieces from the Cartier Juste Un Clou collection and a Cartier Santos Dumont watch at the lighting ceremony and sent his delighted Christmas wishes to guests. "Christmas is a sweet and joyful festival for everyone. I am so happy that I can use music to accompany everyone throughout this celebration, Wang said. Im glad to be in Shanghai with Cartier to unveil this year's Christmas and I wish you all Merry Christmas."
The magical Christmas tree, heart-melting wishes and festive music combined to create a truly magical moment just in time for the holidays. Cartier continued to deliver their sincere blessings to eight cities around China, inviting their friends to celebrate the holiday with joyful Christmas carols.
Cartier Christmas Tree Schedule in 8 cities:
Nov. 12, 2019 Jan. 03, 2020, Mixc, Shenyang
Nov. 12, 2019 Dec. 25, 2019, Metro, Suzhou
Nov. 14, 2019 Jan. 03, 2020, Tai Koo Li, Chengdu
Nov. 17, 2019 Jan. 06, 2020, Hisense, Qingdap
Nov. 22, 2019 Jan. 08, 2020, Deji, Nanjing
Nov. 23, 2019 Jan. 01, 2020, Intime, Hefei
Nov. 30, 2019 Dec. 26, 2019, SKP, Xian
Dec. 01, 2019 Jan. 06, 2020, Mixc, Xiamen
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