If youve heard of the Squatty Potty, then youve probably seen this ads. In the ad, a prince explains the science behind bowel movements and why the Squatty Potty stool can make them better. At the same time, a unicorn demonstrates beside him by pooping rainbow-colored soft serve. The visuals are certainly memorable, but is the Squatty Potty stool the gift to your bowels that it claims to be? The short answer is: possibly, or at least for some people.
This toilet tool actually follows a simple but rigorous scientific basis.
In order to maintain a marketing balance between humor and health, the family invested $250 thousand in advertising on Youtube, using the protagonist of a handsome prince and a magical unicorn, who together have gotten over 100 million views and boosted the sales fiercely.
The message Rob wants to let everyone know the most is that "squat toilets are good for you.
Editor: Crystal Huang