Apple has postponed the launch of its newly introduced iPhone Air in China, as regulatory approval for eSIM technology in the country remains under review.
The iPhone Air, a slimmer and lighter addition to Apple's smartphone lineup, is designed to operate exclusively with eSIM, eliminating the need for a physical SIM card. While the device is set to roll out in other markets, its arrival in China is delayed until local regulators provide the necessary clearance.
China currently requires telecom operators and device makers to seek official approval before enabling eSIM services on mobile phones.
The technology has already been permitted for limited applications such as smartwatches and certain Internet of Things (IoT) devices, but expansion to smartphones has not yet been fully implemented nationwide.
Industry observers note that Apple's decision to wait reflects its long-standing practice of aligning product launches with local policies.
The company continues to offer physical SIM-based iPhone models in China, ensuring that customers in the market are not left without options.
The postponement highlights the importance of regulatory frameworks in shaping the rollout of new mobile technologies.
As eSIM adoption grows globally, industry analysts suggest that China may gradually expand its use once the relevant approvals and infrastructure are in place.
For now, Apple remains committed to working with Chinese authorities and telecom providers to bring the iPhone Air to the market once conditions allow.
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