Helen Feng : Electro Pop Nova Heart's Ethereal Star

By Yinmai O'Connor

Psychedelic electronic pop group Nova Heart formed all the way back in 2011, and quickly gained an underground fanbase.

Then, last year they took part in the third season of rock variety show The Big Band, placing second. And, just like that, they have gone mainstream, becoming well-known throughout China.

Born in Beijing, Nova Heart frontwoman Helen Feng moved to the United States when she was six years old, later earning a scholarship to the University of Southern California to study business and music, before returning to China to work for MTV. 

Feng has been in a number of bands, including electro-rock outfit Pet Conspiracy, but this recent renaissance has truly showcased her talent as a singer and songwriter.

We caught up with her after two sold out nights in a row in Beijing, before she headed off for this weekend's two Shanghai shows of the seven-city 'We Wear the Mask' China tour.