Who's to Blame for the Deliveryman's Death? Platform or Customer

The Tragedy


When: August 10th, 2pm, Shanghai.

What Happened: A 40-year-old delivery man was killed in the line of duty when Typhoon Lekima made landfall in Shanghai. He didn't take a day off because he's the family's sole breadwinner. He reportedly died from electrocution while riding an electric scooter in the rain. He showed no vital signs when sent to the hospital.


The Controversy


The death of the delivery man death sparked a heated debate online:


 A:

Those who place orders in bad weather are too "selfish," thinking merely about their own comfort rather than others' lives.



 B:

Customers can't be blamed for ordering. It's the delivery platform that doesn't care about the safety of its employees. If the platform is unavailable during bad weather, customers would not place orders.


C:

It's impossible for the platform to stop operating since the number of orders will increase during inclement weather. The delivery man understood this and chose to work in bad weather to make more money, without thinking about his own safety. Customers weren't to blame either because they were just placing orders. Therefore, the death was purely an accident.



Delivery Platform

Emergency plan for bad weather: suspend delivery service, reduce distribution distance, extend the delivery time, and inform riders, businesses and users for the first time.


Comparison


AnyHelper made a comparison of how three major delivery platforms work.


Eleme, Meituan, Sherpas


Treatment for Riders

Eleme:

  • Manual (unbalanced) assignment

  • Healthcare for 75 major diseases

  • Financial aids


Meituan:

  • Mandatory assignment. Orders are automatically assigned regardless of weather or distance.

  • Care fund for 25 major illnesses

  • A training program cooperated with Tsinghua university


Sherpas:

  • No outsourcing. All food deliverymen are directly employed and receive direct training.

  • Fixed monthly salary

  • Chinese social insurance provided


Target users


Eleme:

College students are the original target market. White collars now use Eleme too.


Meituan:

Middle and low-end market. Students and urban white collars.


Sherpas:

The middle and high-end platform mainly for foreign customers.

Advantages


Eleme:

  • Earliest delivery platform in China

  • Accumulated a base of users and merchants

  • Available in over 700 Chinese cities

  • Own delivery teams


Meituan:

  • O2O business model

  • Strong platform support and marketing team, which can quickly collect merchant resources.


Sherpas:

  • Bilingual food delivery services to expats

  • Acquired by Yum! Brands in 2017

  • Hold parties and events around town


Features

Eleme:

  • Users can scan merchants' QR codes. Weather conditions and temperatures are displayed on top (see 1).

  • Eleme cooperates with Taobao, where users can buy movie tickets, make hotel reservations, and purchase railway tickets directly on Eleme (see 2).

  • The Supermarket section at the bottom of the app allows users to buy groceries (see 3).


Meituan:

There are tips for popular restaurants below the search bar.


Sherpas:

  • Similar to Eleme, Sherpas users can directly buy movie tickets in the app (see a).

  • The Supermarket section has articles posted by SherpaShanghai WeChat account (see b).



Did you order deliveries today?


Will you order during a typhoon day?


Which do you prefer? Dine-in or delivery?



Do you have further questions about daily life in China?

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