It’s All Good at Shanghai’s Newest Burger Obsession : Goodman

The Place 

We are well aware that Shanghai holds its own when it comes to burgers.

Every damn Shanghai restaurant that you've never even heard of has some shape or form of a burger, so stakes are high, to say the least.

READ MORE: 17 Not Your Everyday Shanghai Burgers 

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However, Goodman on Xiangyang Lu – Shanghai's first and solely smash burger dedicated venue – has taken that high to new heights, rising above the pack and summiting the proverbial fast-casual peak with its climactic Classic Smash, the pinnacle of Shanghai's lofty burger scene.

Image by Sophie Steiner/That's

Brought to us by a powerhouse team of Yaya's (Andrew Moo, Dan Li, and Warren Pang) and Bastard (Jiro Hsu and Michael Janczewski) – some of the hottest names in Shanghai F&B right now – the star of Goodman's streamlined three-item debut menu is a griddle-fried, crispy-edged, caramelized beef smash patty nestled between a plush milk bun. 

Image by Sophie Steiner/That's

Mr Moo is no stranger to the smash burger; his inaugural F&B expedition in Shanghai saw his Two Hands burger popups around town from 2018 through 2020.

That was followed by his lauded Two Guys burger popup with Michael Janczewski at Feast 2023, the booth that ultimately started it all and from which the dream of Goodman was born. 

The Food 

What is a smash burger, you ask? 

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Take a fistful of loosely-packed minced beef (as opposed to pressed, so as to avoid the dreaded hockey puck patty), slam it on a screaming hot flattop, and smash it – hence the name – down with a spatula or meat press. 

Image by Sophie Steiner/That's

The result is a griddle-seared, roughly centimeter-thick, juicy AF patty – which in the case of Goodman is a blend of USDA Prime brisket and chuck – with lacy edges of scorched meat.