The cool “buffet” is popular again! Is it a fluke, or is the king return...

 Charming was once said to have no future, "buffet", recently once again on fire! Buffet and KTV had been called "obsolete duo", become the tears of the times, constantly disappearing in our vision. But this year, the job meal found that not only many old buffet restaurants in front of long lines, but also a number of new potential barbecue, seafood buffet brand, more like Fengmao kebabs, Yoshinoya and other head of the cross-border launch of the restaurant "self-service" mode. Why has been "cool" buffet can be hot again? A new round of "buffet" and what innovative form and play to return to the battlefield? Abandoned by the times, "buffet" again hot buffet in China's dining circle, the most scenic time, dating back to 2003, the money leopard detonated this dining model. Large dining space, luxurious decoration, high-grade ingredients, a variety of seafood, meat, fruit and desserts can be eaten for free. Customers are attracted by this form, the buffet track has also given birth to a number of buffet brands such as HaoLunGuo, self-service barbecue JinHans, etc., which are all making a lot of money. But because of quality control, waste and other issues, buffet from 2010 onwards gradually decline, some industry insiders have suggested that the buffet was eaten down no future. Unexpectedly after the epidemic, especially this year, the buffet again whirled, back to the battlefield, once again on fire.1, a number of barbecue, seafood, fast food buffet brand one after another when the job meal search company near the buffet restaurant, there are more than two dozen new brands. This is not only seafood, barbecue meat buffet brand, like Yoshiki seafood barbecue, fierce Guri self-service barbecue, etc., there are also Japanese barbecue meat to put the question of self-service, small liver skewers hot pot self-service and other new brands appeared. Many new brands are not only very high review, popularity is also very strong, and some even have to be at meal times and holidays, queuing for an hour or two to dine. 2, West 12th Street, Beagle Pizza, Season 6 and other veteran self-service through the growth cycle of the business is red-hot In addition to the new up-and-coming brands, we found that many of the old-school buffet restaurant business is also very good. Like Beagle Pizza was established in 2002, now has 20 years, 80 yuan per capita, the signature durian pizza and other attractions to attract many customers to continue to repurchase, card. There is also West 12th Street, specializing in steak, per capita 150 yuan, during the National Day part of the store to wait for more than an hour. And like oyster heroes, the sixth season of such seafood buffet restaurant, also traversed the growth cycle, not eliminated, survived, in the past two years business is also very good. 3, a number of other catering track big brother, have to test the water "buffet" mode and in addition to the veteran and rookie buffet restaurant momentum, many other categories of track of the big names are also trying to try the buffet mode, trying to use the buffet mode, and the buffet mode is also a good idea. Try buffet mode, trying to use self-help to pry their own growth. Like the previous job meal as the first media coverage of the "Fengmao put the question", through the Japanese style self-service barbecue mode, to enhance their own unit price. There is also like doing beef rice Yoshinoya, the launch of self-service hot pot; Pizza Hut buffet time to return; Laoxiang chicken, Mr. Rice and other fast-food giants with self-service weighing to seek new breakthroughs ...... catering giants seem to coincidentally lock their eyes on the "self-service" model, all want to use the buffet to promote their growth. model, all want to use buffet to attract new customers. Another round of "buffet" momentum, the beginning of a new cycle? "Buffet was eaten down", "buffet no future", "forever abandoned by the times of the buffet" ...... ...After 2010, the buffet was once red hot buffet to the decline. On the one hand, the consumer upgrades, shopping malls catering for the emergence of a variety of restaurants, customers are more inclined to "precise positioning" of the restaurant. On the other hand, the buffet restaurant has also exposed many problems, such as serious waste cost control, quality control problems. But I did not expect to think that has been cooled "buffet", and back from the dead to red hot again, is it really red burst of fire? Or the beginning of a new cycle? 1, with self-service packages "à la carte" to solve the quality control, waste and other issues many industry insiders have said, buffet this business will no longer exist, slowly and completely disappeared. But now many buffet restaurants have grown up, and even fire again, there are old buffet through the growth cycle, survived for more than 20 years. We found that in fact, this form of business is not unable to survive, but according to the changes of the times, the changing nee

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