Source: Pink News
The Chinese companys ad was circulated on Chinese social media and showed two men returning to one of their homes for Chinese New Year.
The ad is 20-seconds long, starting with one man introducing his male friend Kelvin to his mum. The camera then cuts to the dad looking at them suspiciously while two girls are laughing at the table. It is presumed they know the two men are a couple.
Kelvin then addresses his partners father as Dad and the ad ends with the narrator promoting a site-wide discount.
It is a very subtle way of giving China queer representation, but the implication of their relationship was received well by their audiences. Many gay people said the ad was good-natured and humorous but appropriately subtle.
Alibaba released a statement saying: Chinese New Year is a time for family reunion and inclusion, and the ad is a creative expression to celebrate such an occasion.
LGBT+ representation within the Chinese media and entertainment industries is uncommon due to a lack of support for gay communities.
Luckily, there has been an increase in tolerance towards same-sex couples and LGBT+ communities among many Chinese people particularly in big cities such as Shanghai and Beijing.
Weibo, Chinas answer to Twitter, showed many comments that supported Alibabas ad. One comment said: It doesnt directly support or not support [same-sex couples], but the fact that we can see it is already an amazing step.
Alibaba has previously been very supportive of Chinas gay communities, including flying 10 same-sex couples to Los Angeles for a trip back in 2017.
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