By Cristina Ng
After the successful launch of two Puxi locations, it was only a matter of time before Shake Shack made it into Pudong. Starting from today, November 13 at 11.30am Lujiazui burger fanatics will be able to sink their teeth into iconic New York roadside burgers in the Shanghai International Finance Center Mall.
To commemorate the Shanghai IFC Mall opening, Shake Shack has invited the Shanghai Jiaotong University Running Insect Club on a run around Lujiazui. The athletes will be decked out in Shack Track & Field sport swag.
Images courtesy of Shake Shack
After the run, the two Lujiazui signature concrete offerings should help everyone refuel. Athletes and office workers alike will enjoy a boost from the Pudong Pick-Me-Up featuring vanilla frozen custard, coffee, crushed chocolate topping and a sprinkle of cocoa powder. Fruit lovers can go for the East Bank Blueberry (vanilla frozen custard, blueberry jam, shortbread cookies).
Pudong Pick-Me-Up (left) and East Bank Blueberry (right) concretes. Images courtesy of Shake Shack
The coolest thing about these frozen treats is that 5% of the IFC stores Pudong Pick-Me-Up sales will go to support the work of The Renewal Center. The charity organization works to help Shanghais homeless community through job placement, career training and other support.
Images courtesy of Shake Shack
In addition to the location-specific menu items, all the classics will be on offer. That means all-natural Angus beef burgers, flat-top Vienna beef dogs, crinkle-cut fries, craft beer and wine, shroom burgers and more.
They promised us 25 Shanghai shops before 2028, so we expect announcements for the fourth and fifth locations in the near future.
[Cover image courtesy of Shake Shack]
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