Source: CNBC
Apples cheaper iPhone 11 appears to be the most popular model pre-ordered by Chinese consumers after the U.S. technology giant cut the premium it was charging users in China.
Chinese consumers have to pay a premium above the U.S. price thats between 10.5% and 12.5% for the iPhone 11, according to analysis by CNBC. The cheapest model starts at 5,499 yuan ($777). That mark-up is less than last years iPhone XR the equivalent of the new iPhone 11 which commanded a 28% premium.
Apple was eventually forced to slash its iPhone prices in China for that series.But the cheaper iPhone 11 pricing has got Chinese consumers interested.
Fenqile, a Chinese e-commerce firm and an authorized Apple reseller, told CNBC that of all the iPhone 11 devices pre-ordered including the Pro and Pro Max 40% reserved the 128GB iPhone 11 and 22% ordered the 64GB iPhone 11. They are Apples two cheapest models, which means the majority of pre-orders were for the iPhone 11.
That appears to back up what Apples China website said.
Wait times for the 64GB and 128GB iPhone 11 stretch to October 3, which is nearly two weeks after the September 20 release date. Delivery times for devices can often give an indication of what the more popular models are. Some color options for the iPhone 11 have an estimated delivery date as late as October 15. In comparison, the iPhone 11 Pro Max has a delivery date estimated to be September 26 in China.
The next most-popular pre-ordered model on Fenqile is the iPhone 11 Pro Max 256GB model, which accounts for around 13% of the total iPhone 11 series ordered on the platform, the e-commerce firm said. That phone starts at 10,899 yuan in China and should be encouraging for Apple that a small number of consumers are still buying the higher priced models.
This is in stark contrast to previous complaints by Chinese internet users, due to the iPhone 11 not being a 5G-capable device. As announced in June, China's three major carriers were granted 5G licenses, and many phone manufacturers are developing phones with 5G capability.
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