2022-07-31 12:00


Being Single? China's Market Will Take Good Care of You!

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Being Single? China's Market Will Take Good Care of You!

Whether it's housing, appliances, fast food, cosmetics or catering, there is a definite push for companies to target single adults, as the "single economy" promotes new consumption trends across the country.

Data from relevant authorities showed that in 2017, the number of single adults in China had already reached 222 million, accounting for 15 percent of the total population

Among them, nearly half of singles were between the ages of 20 and 29, with many citing it was their personal choice to remain single. This ever-increasing group of singles has spawned the growth of China's "single economy".

A report from Alibaba's Tmall indicates that in recent years, daily necessities that are made smaller, perfect for solo use, are becoming more popular. For example, over the last 10 years, sales of mini-microwaves increased by 970 percent, mini washing machine sales increased by 630 percent, and sales of personal hot pots increased by 200 percent.

With the rapid development of the Internet and AI, singles do not need to cook and can wait for food to be delivered to the door. Even when they are lonely, they can chat with people online, or even talk to an AI robot. 

Today, personalized, solo consumption has become a new consumption subdivision. Some people believe that the singles group is the leading force that drives consumption upgrading. A number of new industries have emerged, owing to the rise of singles as a new consumption power, leading this group to become a crucial target for many companies.

New consumption growth engine

The report from Sinolink Securities predicts that convenience stores and delivery will become large areas for future consumption. Social media influencers and opinion leaders will become important sources for brands and merchants.

The concept of "looking good with an interesting soul", which is popular on Chinese social media, will promote industries like tourism, cosmetics, small household appliances and vocational training. E-sports, animation, comics, and videos will become essential parts of singles' consumption.

Meanwhile, the desire for companionship will further benefit the pet industry. Industries associated with socializing, such as social events catering and board games, are also likely to boom.


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