2022-01-20 17:29

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JobsProduct Marketing Manager

Job Responsibilities

- Know the customer through qualitative and quantitative research - Build positioning and messaging frameworks and tell compelling stories that articulate value propositions clearly - Conduct ecosystem and competitive market analysis to develop data-driven insights - Work with CSO to develop go-to-market strategy and execution for product launches - Collaborate with Product Management, marketing, Engineering, Sales, and more to define and deliver GTM plans - Partner with Product Management and Sales to define market requirements for future product roadmaps - Collaborate with marketing (e.g. demand gen, comms, PR, events) to drive and execute global marketing initiatives and thought leadership - Represent the product portfolio externally, as an expert and evangelist

Job Requirements

- Fluent In Chinese is preferred2+ years of experience in B2B product marketing, with experience in digital advertising, adtech, martech, or B2B SaaS platforms for marketers - Passionate storyteller with strong communication and writing skills - Strategic problem-solver who loves to think creatively, but who can also roll up their sleeves and get things done. - Track record of success partnering with technical and other external teams to drive measurable outcomes - Generally technically savvy and capable to become an expert product user - B.S. or B.A. in Marketing

Required Languages

English, Mandarin

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