2021-12-08 19:52


World's Top 500 Most Influential Brands, 44 Are From China

Source: OT-Team(S,J), China News, World Brand Lab

On December 7, 2021, the 18th edition of the World's 500 Most Influential Brands list was released.

Google tops the list, followed by Amazon and Microsoft. France, Japan, China, and the UK are countries with most Influential Brands from quantity aspect, beside the US. China had surpassed the UK and continues to hold fourth place, with 44 brands in the list.

The World's 500 Most Influential Brands list, has been published annually in the past 18 years by the World Brand Lab. More than 15,000 leading brands around the world are involved in the list. In addition to new energy vehicle brands (such as Tesla) that are getting a lot of attention, there are a number of Chinese brands on the rise, including State Grid, Haier, China Life, Wuliangye, Tsingtao Beer, Sinochem, China Southern Power Grid, Hengli, XCMG, and Beidahuang.

The 2021 Worlds 500 Most Influential Brands list includes brands from 31 countries. The US topped the list with 198 brands. France, Japan, China, and the UK take 48, 46, 44, and 37 brands on the list, respectively, while Germany, Switzerland, and Italy make up the third tier of brand powerhouses, with 26, 17, and 15 brands. Although there is a historic recession in the European economy due to the COVID-19 pandemic, European brands remain strong performers. However, due to the dual impact of the pandemic and geopolitics, multinational brands around the world are facing a crisis of trust and reputation.

The 2021 Worlds 500 Most Influential Brands list spans 47 industries. Among them, the automobile industry led the pack, with a total of 37 brands listed, followed by the food and beverage industry, with 34 brands listed. The pandemic has made information dissemination even more important, increasing the gaps between media brands. There are 28 media industry brands on the listthe same as last yearwhile the energy industry lists 27 brands, ranking in 4th place. The other top-ranked industries for 2021 were retail (24), Internet (23), and banking (23).

Twenty-six brands are new to the list this year. Among the new entrants, the highest-ranked brand is China Resources, in 70th place. China Resources includes several well-known subsidiaries (such as Snow Beer). Other newly listed brands from China include AIA Group, Xiaomi, Shenghong, and ITG.

Notable brands from other nations, including KEPCO (South Korea) and Meiji (Japan), were also listed. Due to the COVID-19 pandemic, brands in the retail, travel, and aviation sectors were among the years biggest losers. United Airlines, Singapore Airlines, and Softbank all fell sharply in the rankings. Other brands dropped from the list entirely, including TEPCO, Novartis, Macys, and Qantas Airways.

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