2021-10-10 17:57


Prada-themed wet market opens in Shanghai goes viral online!

A wet market decorated with Prada branding in Shanghai has gone viral online. 

It is located at 318 Urumqi Middle Road, Xuhui District, Shanghai.

Everything in the store is wrapped with Prada packaging and paper hand bags, making it the most affordable items offered by the luxurious brand. 

The vegetable market covers an area of 2,000 square meters, with a total of 50 stalls selling vegetables, fruits, seafood, flowers and meat. 

The exterior wall of the building and the vegetable market stalls are decorated with Prada's geometric patterns for autumn and winter this year.

In fact, Prada wrapped the vegetable market to coincide with the release of its Fall/Winter 2021 advertising campaign, using pop-up stores (September 27 to October 10) to wrap different styles of buildings in the city with prints from the Fall/Winter collection.


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