2020-10-15 18:05


Meet China's No.1 livestreaming e-commerce village


After getting bored with her dull, low-paying job, 25-year-old Long Yuan left her shoe factory to move to Beixiazhu in May, a village in East China's Zhejiang Province that is hundreds of kilometers from her hometown. The village is known as the land of dreams of young people like Long, who have heeded the saying: In Beixiazhu village, you can get rich with a mobile phone.

Comprising of just 22 hectares and 13,000 permanent residents, the village, located within Yiwu City -- the world's largest small commodity wholesale market -- Beixiazhu is home to 1,000 e-commerce companies, 40 branches of express delivery companies and 5,000 internet influencers who make money by promoting products via livestreaming and short video platforms.

As soon as she arrived in Beixiazhu, Long registered an account on Douyin (Chinese domestic version of TikTok). Each day she walks around companies and factories in the village to look for salable products. She peddles the products with exaggerated facial expressions and humor using her cellphone camera, then wait for her viewers nationwide to send orders. Each sale usually nets Long a commission of between 5 and 10 yuan.

Livestream shopping craze

Long recalls she once received some 10,000 orders for a paper towel product she promoted online, earning her nearly 100,000 yuan in commission within three days - far more than she earned in a year in her factory job.

"I was completely stunned; I had never sold so many products," Long said. She rightfully claims those paper towel sales were a miracle considering she has fewer than 20,000 Douyin followers. 

"Some top internet influencers get more than 100,000 orders from a single livestreaming show," she added.

The huge number of orders embodies the current livestream shopping craze in China, and reflects the country's mushrooming e-commerce industry. More than a million express parcels leave Beixiazhu every day, according to the village's Party chief Huang Zhengxing.

The craze grew even bigger amid the COVID-19 pandemic this year, as an increasing number of Chinese customers shifted to livestream shopping when many offline stores were temporarily closed because of the virus. The number of daily express parcels leaving  Beixiazhu doubled in April and May. He said the village's annual business volume could reach 30 to 40 billion yuan this year.

Products are usually sold at much lower prices via livestreaming promotions, said Zhao Xiaoyan, owner of an e-commerce company in Beixiazhu. "Particularly in these months, when many businesses are eager to recoup their losses caused by the pandemic by selling more products," she explained.

Under the good environment, more people, especially young ones, are coming to Beixiazhu with their mobile phones, expecting to get a share of the livestreaming, e-commerce pie.

Source: globaltimes

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