2020-10-15 18:05

thumbnail

Meet China's No.1 livestreaming e-commerce village



-AD




After getting bored with her dull, low-paying job, 25-year-old Long Yuan left her shoe factory to move to Beixiazhu in May, a village in East China's Zhejiang Province that is hundreds of kilometers from her hometown. The village is known as the land of dreams of young people like Long, who have heeded the saying: In Beixiazhu village, you can get rich with a mobile phone.



Comprising of just 22 hectares and 13,000 permanent residents, the village, located within Yiwu City -- the world's largest small commodity wholesale market -- Beixiazhu is home to 1,000 e-commerce companies, 40 branches of express delivery companies and 5,000 internet influencers who make money by promoting products via livestreaming and short video platforms.

As soon as she arrived in Beixiazhu, Long registered an account on Douyin (Chinese domestic version of TikTok). Each day she walks around companies and factories in the village to look for salable products. She peddles the products with exaggerated facial expressions and humor using her cellphone camera, then wait for her viewers nationwide to send orders. Each sale usually nets Long a commission of between 5 and 10 yuan.



Livestream shopping craze

Long recalls she once received some 10,000 orders for a paper towel product she promoted online, earning her nearly 100,000 yuan in commission within three days - far more than she earned in a year in her factory job.

"I was completely stunned; I had never sold so many products," Long said. She rightfully claims those paper towel sales were a miracle considering she has fewer than 20,000 Douyin followers. 

"Some top internet influencers get more than 100,000 orders from a single livestreaming show," she added.

The huge number of orders embodies the current livestream shopping craze in China, and reflects the country's mushrooming e-commerce industry. More than a million express parcels leave Beixiazhu every day, according to the village's Party chief Huang Zhengxing.

The craze grew even bigger amid the COVID-19 pandemic this year, as an increasing number of Chinese customers shifted to livestream shopping when many offline stores were temporarily closed because of the virus. The number of daily express parcels leaving  Beixiazhu doubled in April and May. He said the village's annual business volume could reach 30 to 40 billion yuan this year.

Products are usually sold at much lower prices via livestreaming promotions, said Zhao Xiaoyan, owner of an e-commerce company in Beixiazhu. "Particularly in these months, when many businesses are eager to recoup their losses caused by the pandemic by selling more products," she explained.

Under the good environment, more people, especially young ones, are coming to Beixiazhu with their mobile phones, expecting to get a share of the livestreaming, e-commerce pie.



Source: globaltimes

Gabriel & Co. fine jewelry

  • 13 Amazing Meat Box Deals YoWeve got so much good stuff at Thats Delicious (read about the world of good things we've got going on right here , and eight fantastic discount deals right here ), it is our great pleasure to introduce our extensive selection of Meat Boxe
  • Zapfler is Bringing AuthentiZapfler is bringing the heat this November C the BBQ bratwurst heat, that is. Simply head along to dine at Zapfler and tell your server the code 'Zap-T' to receive a RMB50 voucher valid on all purchases through December 15. For the entire
  • Maker Faire Is This Weekend Maker Faire, the greatest, most engaging show-and-tell on the planet, is coming to Shanghai this weekend! What is Maker Faire? Maker Faire is a celebration of arts, crafts, engineering, science projects and the do-it-yourself mindset.A fam
  • New RMB notes coming out thi-AD The People's Bank of China (PBOC) is scheduled to issue the fifth set of RMB 5 note for 2020 starting November 5, 2020. The fifth set of RMB 5 yuan note in the 2020 edition. The front: The back Back After the issuance of the fifth set
  • Debate in Chinese to IncreasSomething I often hear from our students is "I have learnt a lot, but I found there was no opportunity for me to practice what I've learnt", or "I feel HSK5 is too formal for me to use in daily life." We have heard this kind of complaint a

Subscribe by Email

Follow Updates Articles from This Blog via Email

No Comments