2020-10-17 19:11


Durex Got Fined 810,000 yuan for Sexually Suggestive Ads

The Shanghai Municipal Administration for Market Regulation fined Durex, a well-known condom brand 810,000 yuan ($120,509) in December (the company running its official microblog), over a risque advertisement on its microblog. But the issue became public knowledge on social networking sites only on Thursday. Many users defended Durex, saying that a condom producer has the license to sex up its advertisements, putting it at the center of online discussions.

The administration's order shows that the advertisement company was penalized not for mentioning "sex" but for breaking some social norms while collaborating with fast food delivery brand ele.me, milk tea brand Heytea and sales platform Taopiaopiao on April 19, 2019. The idea was to market the date, 4.19 or "four one nine", as "for one night", thus encouraging people to have a one-night stand.

Advertising with the milk tea brand, it lured customers saying, "Not a single drop left", but it was obvious it was hinting at a man's semen. The poster with Taopiaopiao screamed, "Tonight just go into that secret corner", giving no prizes for guessing what was implied.

The administration's order clearly listed the procedure for paying the fine, while also saying the company could apply for a hearing if it disagreed with the decision.

Source: China Daily

Gabriel & Co. fine jewelry

  • 13 Amazing Meat Box Deals YoWeve got so much good stuff at Thats Delicious (read about the world of good things we've got going on right here , and eight fantastic discount deals right here ), it is our great pleasure to introduce our extensive selection of Meat Boxe
  • Zapfler is Bringing AuthentiZapfler is bringing the heat this November C the BBQ bratwurst heat, that is. Simply head along to dine at Zapfler and tell your server the code 'Zap-T' to receive a RMB50 voucher valid on all purchases through December 15. For the entire
  • Maker Faire Is This Weekend Maker Faire, the greatest, most engaging show-and-tell on the planet, is coming to Shanghai this weekend! What is Maker Faire? Maker Faire is a celebration of arts, crafts, engineering, science projects and the do-it-yourself mindset.A fam
  • New RMB notes coming out thi-AD The People's Bank of China (PBOC) is scheduled to issue the fifth set of RMB 5 note for 2020 starting November 5, 2020. The fifth set of RMB 5 yuan note in the 2020 edition. The front: The back Back After the issuance of the fifth set
  • Debate in Chinese to IncreasSomething I often hear from our students is "I have learnt a lot, but I found there was no opportunity for me to practice what I've learnt", or "I feel HSK5 is too formal for me to use in daily life." We have heard this kind of complaint a

Subscribe by Email

Follow Updates Articles from This Blog via Email

No Comments